Caitlin from In Cahoots
Actionable steps + thoughtful perspectives for independent artists, venues, and festivals who want to connect with audiences in ways that actually work.
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From the Archive
#8 - Stop performing your marketing
Good direction starts with knowing what's actually yours.
Sep 16, 2025
#7 - The question everyone asked at BIGSOUND
Post-BIGSOUND thoughts on when to scale.
Sep 9, 2025
#6 Why I no longer do last-minute marketing fixes
Shortcuts don’t fix weak foundations – here’s why strategy comes first.
Sep 2, 2025
#5 -The baseline every project needs before you spend a cent
The minimum viable marketing system for your next release or show.
Aug 26, 2025
#4 - Everyone’s on the same team (even when it doesn’t feel like it)
Better shows start with better collaboration – here’s where to begin.
Aug 19, 2025
#3 - We're all just crossing our fingers?
Why there's no playbook on how venues, promoters and bands actually work together
Aug 17, 2025
#2 - Building an audience that isn’t just your mum and your mates
...and shouting into the void.
Aug 15, 2025
#1 - Overwhelmed? Join the club.
...and this is the first In Cahoots Newsletter
Aug 13, 2025