Caitlin from In Cahoots

Actionable steps + thoughtful perspectives for independent artists, venues, and festivals who want to connect with audiences in ways that actually work.

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From the Archive

#8 - Stop performing your marketing

#8 - Stop performing your marketing

Good direction starts with knowing what's actually yours.

Sep 17, 2025

#7 - The question everyone asked at BIGSOUND

#7 - The question everyone asked at BIGSOUND

Post-BIGSOUND thoughts on when to scale.

Sep 10, 2025

#6 Why I no longer do last-minute marketing fixes

#6 Why I no longer do last-minute marketing fixes

Shortcuts don’t fix weak foundations – here’s why strategy comes first.

Sep 3, 2025

#5 -The baseline every project needs before you spend a cent

#5 -The baseline every project needs before you spend a cent

The minimum viable marketing system for your next release or show.

Aug 27, 2025

#4 - Everyone’s on the same team (even when it doesn’t feel like it)

#4 - Everyone’s on the same team (even when it doesn’t feel like it)

Better shows start with better collaboration – here’s where to begin.

Aug 20, 2025

#3 - We're all just crossing our fingers?

#3 - We're all just crossing our fingers?

Why there's no playbook on how venues, promoters and bands actually work together

Aug 18, 2025

#2 - Building an audience that isn’t just your mum and your mates

#2 - Building an audience that isn’t just your mum and your mates

...and shouting into the void.

Aug 15, 2025

#1 - Overwhelmed? Join the club.

#1 - Overwhelmed? Join the club.

...and this is the first In Cahoots Newsletter

Aug 14, 2025